Watch the Event:
Unique Open Day event in Vienna, giving you a taste of THE EMBA FOR THE OPEN WORLD®
Main Event Schedule:
Welcome by Thomas Lammel, CEU Executive MBA Senior Program Manager
Presenting CEU Executive MBA, Thomas Lammel, CEU Executive MBA Senior Program Manager
Q&A Sessions with current CEU Executive MBA participant Dominik Piotrowski, CEO of Yamann
CEU Executive MBA for me: Global alumni impact with Elena Tosana, Executive Liaison & Administrative Affairs Officer, Embassy of Italy to the U.S.
Keynote Speech: "Emotional Advertising: When Does it Work or Fail?" -- Prof. Aysu Senyuz
General Q&A Session
Meet Aysu Senyuz:
Aysu Senyuz, Ph.D. is Assistant Professor of Marketing at CEU.
Aysu’s research focuses on the role of emotions in consumer behavior with an emphasis on social relationships and social impact. She employs experimental design, empirical models, and field studies in her research to advance the understanding of practical problems and to positively impact the lives of consumers. Prior to obtaining her Ph.D., Aysu worked for multiple global companies including The Coca-Cola Company and Philip Morris International.