Welcome by Thomas Lammel, CEU Executive MBA Senior Program Manager
Presenting CEU Executive MBA, Thomas Lammel
Q&A Sessions with current CEU Executive MBA participants
CEU Executive MBA for me: Global alumni impact
Keynote Speech: "Steering Fallible Consumers" by Mats Köster - Assistant Professor of Economics
General Q&A Session
Mats Köster is an Assistant Professor at the Department of Economics and Business. He graduated from Heinrich-Heine-University Düsseldorf with a PhD (Dr. rer. pol.) in Economics in 2021.
He is a microeconomist interested in behavioural economics and (applied) microeconomic theory. His existing research focuses on how salience-driven (or non-directed) attention — in contrast to directed attention that is chosen to balance the costs and benefits of being attentive — influences consumers and markets. As for the methodology, he combines theoretical modeling of individual and firm behaviour with experimental tests of the underlying decision models in lab and field settings.