Presenter's Bio:

Aysu Senyuz, Ph.D. is Assistant Professor of Marketing at CEU.

Aysu’s research focuses on the role of emotions in consumer behavior with an emphasis on social relationships and social impact. She employs experimental design, empirical models, and field studies in her research to advance the understanding of practical problems and to positively impact the lives of consumers. Prior to obtaining her Ph.D., Aysu worked for multiple global companies including The Coca-Cola Company and Philip Morris International.