Welcome by Thomas Lammel, CEU Executive MBA Senior Program Manager,
Presenting CEU Executive MBA, Thomas Lammel
Q&A Sessions with current CEU Executive MBA participants
CEU Executive MBA for me: Global alumni impact
Keynote Speech: "Emotional Advertising:When does it work or fail?" Aysu Senyuz - Professor of Marketing
General Q&A Session
Aysu Senyuz, Ph.D. is Assistant Professor of Marketing at CEU.
Aysu’s research focuses on the role of emotions in consumer behavior with an emphasis on social relationships and social impact. She employs experimental design, empirical models, and field studies in her research to advance the understanding of practical problems and to positively impact the lives of consumers. Prior to obtaining her Ph.D., Aysu worked for multiple global companies including The Coca-Cola Company and Philip Morris International.